Marketing Solutions Consultant
Bring your drive for excellence, team orientation and customer commitment to Independence Blue Cross; help us renew and reimagine our business and shape the future of health care. Our organization is looking to diversify, grow, innovate and serve, and we are looking for committed, empowered learning-oriented people to join our team. If this describes you, we want to speak with you.
· Drives marketing strategy for key accounts and partners in consultation with sales. Works with sales to develop client meeting cadence and meeting agenda topics for finalist, utilization review, quarterly communications and capability presentations using IBX storyline content.
· Provides counsel to sales and marketing leaders regarding solutions to strategic customer issues relating to total cost of care and member and customer experience.
· Drives the execution of B2B marketing and communications deliverables such as client meeting materials, and RFP responses. Demonstrates deep understanding of customer and business needs and continually identifies and explores new ideas and opportunities.
· Balances work across stewardship clients to manage demands on key internal resources like Informatics, Creative Services, and Medical Management
· Drives timeline, strategy and creation of presentations, marketing materials and communications for key accounts and partners in consultation with sales.
· Leads internal discussions on utilization trends, draws insights and develops proposed solutions in consultation with sales, informatics, medical management, product, and U/W.
· Facilitates dry run meetings prior to all high-profile client and partner presentations to ensure presenters are on point.
· Develops the communication strategy for digital communications, quarterly communications, RPF finalist responses, customized campaigns and collateral to support the strategic needs of key accounts and partnerships based on sales' knowledge of key customer concerns and emerging market trends
Qualifications:
- Bachelor's degree in Communications, Marketing, or related field or equivalent work experience
- Minimum 6+ years of marketing, communications, or related experience.
- Strong knowledge of marketing and communication principles, practices and techniques.
- Demonstrated ability to work well under pressure and manage and prioritize multiple projects in a deadline-oriented environment.
- Ability to draw insights from utilization reports and identify solutions.
- Advanced written and verbal communication skills.
- Highly effective interpersonal & organizational skills with ability to manage relationships up & down in a large corporate structure.
- Strong organizational and conflict resolution skills.
- Strong knowledge of market dynamics.
- Ability to work extended hours as needed.
Diversity, Equity, and Inclusion
At Independence, everyone can feel valued, supported, and comfortable to be themselves. Our commitment to equity means that all associates have a fair opportunity to achieve their full potential. We put these principles into action every day by acting with integrity and respect. We stand together to speak out against injustice and to break down barriers to support a more inclusive and equitable workplace. Celebrating and embracing the diverse thoughts and perspectives that make up our workforce means our company is more vibrant, innovative, and better able to support the people and communities we serve.
Vaccination Update
This job requires that you demonstrate you have been fully vaccinated for COVID-19 prior to the start of employment, to the extent permitted by law.
About Our Company
Serving more than 8 million people nationwide, including 2.5 million in southeastern Pennsylvania, Independence Health Group — together with its subsidiaries — is the leading health insurance organization in the Philadelphia region. Our mission to build healthier lives for you, your family, and your employees shapes our actions and decisions every day.
At Independence, we see each of our members as an individual, with unique needs and concerns. We’re dedicated to harnessing the very latest ideas and technologies to deliver access to care that meets those needs and surpasses your expectations. For more information about Independence access our website at www.ibx.com. We’re revolutionizing health care, and our focus is on you!
Equal Employment Opportunity
Independence Blue Cross is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to their age, race, color, religion, sex, national origin, sexual orientation, protected veteran status, or disability.
Agency Disclaimer
All resumes submitted directly to an Independence Blue Cross employee from a vendor via email, the Internet or in any other form without a valid written search agreement in place for this position from the Independence Blue Cross Family of Companies Human Resources Department will be deemed the sole property of Independence Blue Cross and the Independence Blue Cross Family of Companies. Please note that no fee will be paid in the event the candidate is hired by Independence Blue Cross or the Independence Blue Cross Family of Companies as a result of the referral or through means other than our established process.