Sr Community Development Specialist
- Design, implement and evaluate innovative engagement strategies within the health and wellness experience and education space for year-round strategic engagement. This includes the development and implementation of strategic plans and activities related our priority issues
- Lead the development of creative marketing campaigns designed to engage both consumers and key stakeholders within the 55+ community with the relevant programming
- Build a community outreach presence that includes both educational and experiential learning opportunities to build a network of consumer advocates
- Conduct market research and analyze competitive positioning within the market
- Employ marketing analytics techniques to gather important data (social media, web analytics, CRM/Marketing dashboard report review, etc.)
- Assist in the development of traditional or digital campaigns including routing for review and approval with the various stakeholders within the organization
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Spearhead adherence to timetables and associated campaign budgets
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Manage campaign-level dashboard reporting and tracking of key performance indicators. Identify and trends and themes.Maintain thorough understanding of compliance including the impact of state and federal oversight on marketing campaign tactics and messaging.
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Bachelor’s degree or equivalent work experience. BS in Marketing, Business and/or Communications strongly preferred
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Minimum five to seven years’ experience in social impact design, corporate community relations, project management, community organizing, volunteer management or other related areas required;
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Positive, persuasive and compassionate personality
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Demonstrable ability to multi-task and adhere to deadlines
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Exquisite communication (verbal/written) and people skills
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Strong project management and analytical skills
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Well-organized with a customer-oriented approach
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Strong ability to lead projects in a matrix team approach.
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Excellent presentation and facilitation skills
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Good knowledge of market research techniques
Diversity, Equity, and Inclusion
At Independence, everyone can feel valued, supported, and comfortable to be themselves. Our commitment to equity means that all associates have a fair opportunity to achieve their full potential. We put these principles into action every day by acting with integrity and respect. We stand together to speak out against injustice and to break down barriers to support a more inclusive and equitable workplace. Celebrating and embracing the diverse thoughts and perspectives that make up our workforce means our company is more vibrant, innovative, and better able to support the people and communities we serve.
Vaccination Update
This job requires that you demonstrate you have been fully vaccinated for COVID-19 prior to the start of employment, to the extent permitted by law.
About Our Company
Serving more than 8 million people nationwide, including 2.5 million in southeastern Pennsylvania, Independence Health Group — together with its subsidiaries — is the leading health insurance organization in the Philadelphia region. Our mission to build healthier lives for you, your family, and your employees shapes our actions and decisions every day.
At Independence, we see each of our members as an individual, with unique needs and concerns. We’re dedicated to harnessing the very latest ideas and technologies to deliver access to care that meets those needs and surpasses your expectations. For more information about Independence access our website at www.ibx.com. We’re revolutionizing health care, and our focus is on you!
Equal Employment Opportunity
Independence Blue Cross is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to their age, race, color, religion, sex, national origin, sexual orientation, protected veteran status, or disability.
Agency Disclaimer
All resumes submitted directly to an Independence Blue Cross employee from a vendor via email, the Internet or in any other form without a valid written search agreement in place for this position from the Independence Blue Cross Family of Companies Human Resources Department will be deemed the sole property of Independence Blue Cross and the Independence Blue Cross Family of Companies. Please note that no fee will be paid in the event the candidate is hired by Independence Blue Cross or the Independence Blue Cross Family of Companies as a result of the referral or through means other than our established process.